Who We Are
Ground & Grow Birth Co. was created to provide thoughtful, personalized care through every season of the perinatal journey.
Our mission is to support families with maternal-focused, whole-person care that balances evidence-based guidance with gentle, holistic practices.
We believe that birth and postpartum deserve more than just clinical attention—they require steady, compassionate support for the physical, emotional, and mental wellbeing of the entire family. From labor and postpartum doula services to childbirth education, placenta encapsulation, belly casting, nesting parties, somatic bodywork and virtual care, our offerings are designed to meet you where you are and help you feel confident, capable, and celebrated.
Our approach blends modern best practices with nurturing, whole-body care—delivered with cozy comfort and a pampered touch, while always honoring your preferences, autonomy, and ease.
Our Core Values:
Maternal-centered care – We prioritize the wellbeing and voice of the birthing person in every stage of support.
Respect for the birth journey – We honor pregnancy, birth, and postpartum as sacred and powerful life transitions that deserve care, dignity, and attention.
Evidence-based guidance – We provide trustworthy, up-to-date education and recommendations for you and your baby.
Holistic wellness – We integrate thoughtful, non-clinical tools—like herbal support, body care, and nourishing guidance—to care for the whole self, inside and out.
Grounded growth – We show up with consistency, compassion, and adaptability—offering steady support that meets you where you are and evolves alongside you as you stretch, shift, and grow into each new chapter.
At Ground & Grow, our goal is simple: to walk alongside you with care that’s calm, connected, and rooted in your unique experience.
Meet Alexa
Hi, I’m Alexa—Owner and founder of Ground & Grow Birth Co.!
I am a Certified Labor Doula, Postpartum and Infant Care Doula, and Childbirth Educator through ProDoula. I’m a Certified Tampa General Hospital Trained Doula as well, which enables me to enter the OR and PACU with my clients! I’m also a Certified Provider of Basic Life Support (BLS), CPR and AED for infants, children, and adults through the American Heart Association. And I am based out of Palm Harbor, Florida!
After years in luxury hospitality in Beverly Hills, I followed the quiet voice that always led me back to birth work (and my home state of Florida). I’ve long been drawn to the strength, softness, and sacredness of pregnancy, birth, and new motherhood—and now, I’m honored to support growing families with grounded, evidence-based care that blends intuition with education. In my free time I study herbalism and perinatal nutrition, and incorporate those elements into my practice - and life.
I believe in showing up fully. That means holding space when things feel overwhelming, offering tools when you want clarity, and gently reminding you of your power when you forget it's there. Whether I'm by your side during labor, supporting your healing postpartum, or guiding you through birth education and newborn care, my goal is to help you feel seen, supported, and safe.
Outside of birth work, you can find me: trying new local restaurants, playing fetch with my pittie Dexter, enjoying quality time with family, working out in the saunas at Hotworx, exploring Florida’s beautiful beaches and springs, catching a movie or a musical, discovering new wellness products, or a fun night of singing karaoke with friends! I believe joy, movement, and connection are just as essential as rest, ritual, and support.
It’s my joy and calling to support you as you step into one of the most powerful and sacred transformations that God gifts women.
Here I am at Tampa General Hospital, ready to support my client!
Contact us
Interested in the services at Ground & Grow Birth Co? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!